Providing market intelligence for more than 35 years

In The News

Apple Debuts 4K HDR Apple TV

Research from Parks Associates found Roku was strengthening its lead in the streaming media player space, cornering 37 percent of the market, while Apple trailed behind Amazon’s Fire TV, and Google’s Chromecast, with only a 15 percent share. Apple TV’s price point is still well above that of competitors, which gives it a disadvantage. Though one promising development on the content front is more 4K movies becoming available in the iTunes store.

From the article "Apple Debuts 4K HDR Apple TV" by Bevin Fletcher.

Previously In The News

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...