Providing Market Intelligence for 40 Years

In The News

Apple desktops overtake Dell on shoppers' holiday wish lists

Apple has long been the most-desired brand for tablets, smartphones, MP3 players, and streaming media devices on US shoppers' holiday lists. And, for the first time, the company also got ranked as the top brand for desktops this year, according to data from market researcher Parks Associates.

"Apple topped the list of intended brands for desktop purchases for the first time this year," John Barrett, Parks Associates director of consumer analytics, said in a statement Wednesday. "In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories."

Steadily moving up the list for desktop brands, Apple was in third place in 2011. In 2012, it displaced Hewlett-Packard for second place; and now, it has conquered Dell for first place. Parks Associates got its data for this year's most-desired brands from a national survey of 2,500 households in this year's fourth quarter.

From the article, "Apple desktops overtake Dell on shoppers' holiday wish lists" by Dara Kerr.

Previously In The News

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-media boxes has grown from the two-horse race -- Apple TV versus Roku -- to include Google's Chromecast...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates study, while Apple has sold more units globally, about 37 percent of US households with a streaming me...

Google's Chromecast: Holding market share, losing viewers

Good news, bad news for Google: Chromecast is holding onto its slice of the streaming-video device market even as new rivals like Amazon's Kindle Fire TV emerge, but Chromecast is being used less a...

Google to turn on new set-top boxes with Android TV software

For Google, though, the large market for smart TVs and streaming media boxes makes it worth another try. While TV sales have been sluggish, sales of devices that plug into televisions and play vide...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive