Register

I agree with the Privacy Policy

In The News

Apple Dominates Tablet Purchase Intent

December 12, 2012

It’s good to be Apple. According to new research from Parks Associates, consumers prefer the originator of the tablet craze over competitors by an almost two-to-one margin.

According to the research, 44% of tablet shoppers said they were planning to purchase an iPad 2, compared with 24% opting for a Kindle Fire, and 21% for a Microsoft Surface. Google’s Nexus came in last with 12%.

According to the company, 33% of broadband households in the U.S. have at least one tablet, up from 15% last year. Parks Associates forecasts penetration to reach 66% of broadband households by 2013.

From the article, "Apple Dominates Tablet Purchase Intent."

Previously In The News

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to interna...

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to interna...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

‹
1
2
...
14
15
16
17
18
19
20
...
41
42
›