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Apple edges deeper into Hollywood with 4K-enabled Apple TV

Apple still needs to play catch up. As of the end of March, Apple has about 15 percent of the set-top box market, coming in behind Roku, Amazon and Google, according to a report from Parks Associates.

Apple TV 4K, starting at $179, will be available to order September 15 and will ship a week later. The TV app will also be coming to Australia and Canada, as well as France, the UK, Germany, Norway, and Sweden by the end of the year.

From the article "Apple edges deeper into Hollywood with 4K-enabled Apple TV" by Erin Carson.

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With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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