Providing market intelligence for more than 35 years

In The News

Apple Inc. Could Have Trouble Selling a $200 Apple TV

In the United States, Roku, Google , Amazon , and Apple accounted for 86% of the streaming device market last year, according to research firm Parks Associates.

Roku and Google's Chromecast were the market leaders in 2014, respectively accounting for 37% and 19% of streaming device usage in the United States. Apple TV ranked third with 17%, while Amazon came in fourth with 14%. But in terms of overall U.S. shipments, Apple slipped to fourth place, mainly because it didn't launch a new streaming device last year.

Prior to Google's launch of the Chromecast in July 2013, Parks Associates stated that Roku accounted for nearly half of all U.S. streaming shipments while Apple contributed over a fourth. This means that Chromecast's big gains reduced Roku and Apple's market shares. The Chromecast had two main selling points: its low price tag of $35 and its convenient dongle form factor. The success of the Chromecast forced both Roku and Amazon to launch comparably priced streaming sticks.

From the article "Apple Inc. Could Have Trouble Selling a $200 Apple TV" by Leo Sun.

Previously In The News

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions declined from 52% in Q3 2023 to 46% in Q1 2024 and average monthly spending on SVOD services dropped fro...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive