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Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku, Chromecast and Amazon’s Fire TV in terms of market share.

Here again, Apple came into a market where the early competition (Roku) was not only fairly well-designed but had an avid fan base as well. And the product Apple introduced just wasn’t all that. In this case, it was well-designed and functional, but no more so than its competitors and it had far fewer channel options than Roku. 

From the article "Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV" by Alan Wolk.

Previously In The News

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In...

Apple plans to reveal updated TV box in September

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 1...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

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