Providing market intelligence for more than 35 years

In The News

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations.

"As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russell, a research analyst with Parks Associates.

Battle lines are being drawn over who will have the dominant voice technology in the home.

"Consumers have really responded to voice control, and the Echo has accelerated that," Russell told TechNewsWorld.

"It's pretty much accepted now that voice is the interface of the future," he said. "It makes adoption of devices much more frictionless, because you don't have to learn a different user interface for every product."

From the article "Apple May Be Prepping Siri for Smart Home Duty" by John P. Mello, Jr.

Previously In The News

Americans Now Spend Just $64 a Month on Streaming Down From $90 in 2021

Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...

Research: US SVoD spend drops

Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...

Super Bundling: The future of mobile bundling

According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...

Are Viewers Cutting Back on Streaming?

In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.  "Consumers are spending less, but rather than...