Providing market intelligence for more than 35 years

In The News

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations.

"As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russell, a research analyst with Parks Associates.

Battle lines are being drawn over who will have the dominant voice technology in the home.

"Consumers have really responded to voice control, and the Echo has accelerated that," Russell told TechNewsWorld.

"It's pretty much accepted now that voice is the interface of the future," he said. "It makes adoption of devices much more frictionless, because you don't have to learn a different user interface for every product."

From the article "Apple May Be Prepping Siri for Smart Home Duty" by John P. Mello, Jr.

Previously In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...

Home Automation Deep Dive: New Findings on Pricing, DIY, Market Challenges & More

About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integra...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...