Entry into the smart speaker market makes sense for a company with smart home aspirations.
"As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russell, a research analyst with Parks Associates.
Battle lines are being drawn over who will have the dominant voice technology in the home.
"Consumers have really responded to voice control, and the Echo has accelerated that," Russell told TechNewsWorld.
"It's pretty much accepted now that voice is the interface of the future," he said. "It makes adoption of devices much more frictionless, because you don't have to learn a different user interface for every product."
From the article "Apple May Be Prepping Siri for Smart Home Duty" by John P. Mello, Jr.
Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...
As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...
While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...
Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Costs, Optimizing Revenues, which provides companies with a business-planning blueprint to evaluate ho...
