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In The News

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in one app, it ought to attract a lot of viewers to its platform. That opens the door for Apple to sell them additional subscriptions to less well-known services based on what they watch in more popular channels like HBO or Netflix.

From the article "Apple Needs Netflix and HBO More Than They Need It" by Adam Levy.

Previously In The News

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...

Consumers Want Security Systems With Remote Monitoring

“Smart home adjacencies have helped revitalize the traditional security industry, but also create new competition," stated Dina Abdelrazik, research analyst at Parks Associates. "Consumers can create...

Amazon, Best Buy Team Up On New Smart TV Sets, But Can Alexa Beat Roku?

And as a stand-alone device attached to TVs to get streaming services, Roku leads Amazon substantially. According to a report from Parks Associates last year, Roku had a 37% share of the streaming dev...

26% Own A Smart Device, 53% Installed It Themselves

The study, by Parks Associates, found that more than a quarter (26%) of U.S. broadband households own at least one smart home device, such as smart thermostat, video doorbell or smart door lock. Of...

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