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Apple Pay Adoption Low, Says Report

October 07, 2016

Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.

From the article "Apple Pay Adoption Low, Says Report" by Rian Boden.

Previously In The News

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In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

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