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Apple Plans a 4K Upgrade for Its TV Box

Apple is seeking to revive its video ambitions with the new product. Apple TV trails devices from Roku Inc., Amazon.com Inc. and Alphabet Inc.'s Google in the U.S. set-top box market share with only 15 percent as of the end of March, according to a survey this month from Parks Associates. Apple Chief Financial Officer Luca Maestri told Bloomberg News earlier this year that Apple TV sales had declined year-over-year in the 2016 holiday quarter. The iPhone maker has also lagged behind companies such as Amazon and Netflix Inc. in developing scripted shows and other video content.

From the article "Apple Plans a 4K Upgrade for Its TV Box."

Previously In The News

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New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and...

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Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

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