Providing market intelligence for more than 35 years

In The News

Apple Revenue Declines For The First Time In 13 Years

But as the smartphone market matures, Apple has been looking into other areas of growth, including wearables, augmented or virtual reality, and a rumored electric car. On Tuesday, Cook did not directly address any of those projects.

“The future of Apple is very bright,” Cook said in a call with investors. “Our product pipeline has amazing innovations in store.”

Last year, it released the Apple Watch, its first major product since the iPad. The watch was Apple’s first move into wearables, and already, it has captured 13.4 percent of the wearable tech market, according to research firm Parks Associates.

From the article "Apple Revenue Declines For The First Time In 13 Years" by Wendy Lee.

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...