Providing market intelligence for more than 35 years

In The News

Apple Revenue Declines For The First Time In 13 Years

But as the smartphone market matures, Apple has been looking into other areas of growth, including wearables, augmented or virtual reality, and a rumored electric car. On Tuesday, Cook did not directly address any of those projects.

“The future of Apple is very bright,” Cook said in a call with investors. “Our product pipeline has amazing innovations in store.”

Last year, it released the Apple Watch, its first major product since the iPad. The watch was Apple’s first move into wearables, and already, it has captured 13.4 percent of the wearable tech market, according to research firm Parks Associates.

From the article "Apple Revenue Declines For The First Time In 13 Years" by Wendy Lee.

Previously In The News

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...

7 Smart Home Devices You Should Add To Your Space in 2023

If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an...

CES Recap: Does Consumer Tech Have Value In Healthcare?

And CES has taken notice as well. What once was contained in a tiny corner of one conference hall now has its own dedicated digital health section, where Abbott was showing off the latest in testing t...

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.   Over 60% of soccer fans p...