Providing market intelligence for more than 35 years

In The News

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens, and the move paid off for Apple. The larger iPhone was Apple’s best seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.

From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.

Previously In The News

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the th...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...