Providing market intelligence for more than 35 years

In The News

Apple Still Leads But Samsung Fast Catching Up In US

Washington, Feb 12 (IANS) Apple is still the leader in the US smartphone market but it needs to pull up all its socks as Samsung is fast catching up with its stunning range of Android-based devices, a new report has revealed.

According to US-based market research firm Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding 40 percent of the smartphone market while Samsung holds around 31 percent of the market and LG is next in line with 10 percent.

From the article "Apple Still Leads But Samsung Fast Catching Up In US" by www.bignewsnetwork.com

Previously In The News

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...

Monitoring Matters: The Real Cost of False Alarms

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...