Providing market intelligence for more than 35 years

In The News

Apple Still Leads But Samsung Fast Catching Up In US

Washington, Feb 12 (IANS) Apple is still the leader in the US smartphone market but it needs to pull up all its socks as Samsung is fast catching up with its stunning range of Android-based devices, a new report has revealed.

According to US-based market research firm Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding 40 percent of the smartphone market while Samsung holds around 31 percent of the market and LG is next in line with 10 percent.

From the article "Apple Still Leads But Samsung Fast Catching Up In US" by www.bignewsnetwork.com

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...