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Apple TV 4K: Save your money

September 15, 2017

But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by Apple’s promise to upgrade all your iTunes-purchased HD movies to 4K. These theater-quality flicks will also be sold at HD prices going forward. So that’s something.

“The most significant part of this announcement is the range of 4K content Apple has lined up for the launch,” said Jennifer Kent, the director of research quality and product development for Parks Associates.

“Ultimately, Apple TV 4K may attract high-end users to the space or from competitors. But, the bulk of the market simply wants access to (over-the-top) video at the best price, and Apple doesn’t win share on price.”

From the article "Apple TV 4K: Save your money" by Jennifer Van Grove.

Previously In The News

Amazon Fire TV, Apple TV Gain On Roku, Chromecast

Amazon’s Fire TV and Apple TV are gaining on Roku in U.S. sales share, but Roku is holding on to its top spot even as a raging Amazon Fire flares up to tie Google’s Chromecast for second place, a Park...

VR Headset Demand On The Rise

As more households adopt the devices, “they will emerge as a new way to experience content streams coming into the home and a new interface for other connected devices throughout the home,” Parks also...

Amazon Fire TV Gains Market Share, Voice Upgrades

About 35.2 million broadband homes -- or 36% of homes with broadband service -- own a streaming media player, up from 27% in 2014, Parks estimates. About 12.7 million bought one in 2015, Parks estimat...

E3 2016 Plugs Into VR, 4K Gaming

To perhaps no one’s surprise, this year’s E3 gaming show, held last week in Los Angeles, was hyper-focused on all things virtual reality, as the gaming industry continues to pave the way to this nasce...

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