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Apple TV 4K: Save your money

September 15, 2017

But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by Apple’s promise to upgrade all your iTunes-purchased HD movies to 4K. These theater-quality flicks will also be sold at HD prices going forward. So that’s something.

“The most significant part of this announcement is the range of 4K content Apple has lined up for the launch,” said Jennifer Kent, the director of research quality and product development for Parks Associates.

“Ultimately, Apple TV 4K may attract high-end users to the space or from competitors. But, the bulk of the market simply wants access to (over-the-top) video at the best price, and Apple doesn’t win share on price.”

From the article "Apple TV 4K: Save your money" by Jennifer Van Grove.

Previously In The News

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San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...

Despite content concerns, Europeans Want 4k

Among these future buyers, 54% are willing to purchase a 4k TV with the expectation that more content will be available soon, according to Parks Associates. “European broadcasters like BBC and Fran...

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When Is It Worth Giving Up Your Data? Americans Aren’t Quite Sure

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