Providing market intelligence for more than 35 years

In The News

Apple TV drops to fourth place behind Amazon's Fire TV

A new Apple TV may be in the offing -- and just in time.

Last year's US sales of the company's streaming-media box slipped behind those for Amazon's rival devices for the first time, according to estimates Thursday from researcher Parks Associates. That put it in fourth place, also behind streaming-TV box maker Roku and online search giant Google.

The popularity of streaming-media boxes has grown as more people watch Internet-delivered entertainment on their TVs. But amid the boon in demand, Apple's box has sat on the sidelines in the company's lineup, going more than three years without a new model. The company is expected to unveil a new version of Apple TV next month as it reveals its new models of the iPhone.

From the article "Apple TV drops to fourth place behind Amazon's Fire TV" by Joan E. Solsman.

Previously In The News

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Recent research from Parks Associates reveals the important sales channel relationship legacy pay-TV providers like Comcast have become to Netflix. Just over 20%, or one in five, of pay-TV subscribers...

Consumers May be Overestimating the Security of Home Security

Consumers may be overestimating the security of home security. While 64% of American broadband households worry about security and privacy when they use their connected devices, 63% think the signals...

Parks: OTT Viewing Migrating to the Largest Screen in the Home

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new re...

Report: Increasing Mobile Video Usage is a Leading Indicator for Cord Cutting

People who use their smartphones to watch more than six hours of video per week are more likely to cut the cord during the next year than those who watch 2.5 hours, according to Parks Associates. The...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive