Providing market intelligence for more than 35 years

In The News

Apple TV drops to fourth place behind Amazon's Fire TV

A new Apple TV may be in the offing -- and just in time.

Last year's US sales of the company's streaming-media box slipped behind those for Amazon's rival devices for the first time, according to estimates Thursday from researcher Parks Associates. That put it in fourth place, also behind streaming-TV box maker Roku and online search giant Google.

The popularity of streaming-media boxes has grown as more people watch Internet-delivered entertainment on their TVs. But amid the boon in demand, Apple's box has sat on the sidelines in the company's lineup, going more than three years without a new model. The company is expected to unveil a new version of Apple TV next month as it reveals its new models of the iPhone.

From the article "Apple TV drops to fourth place behind Amazon's Fire TV" by Joan E. Solsman.

Previously In The News

The Last CONNECTIONS 2022 Conference for The Year Is November 10

Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...

This week’s TV: Amazon beats Netflix, ‘Little America’ returns, and Reba gets some love

"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...

Disney Plus ad-supported tier not supported on Roku

  Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...