Providing market intelligence for more than 35 years

In The News

Apple TV Sales Rank Fourth in US Streaming Device Market

The Apple TV was the fourth most well known streaming media device in the United States in 2014. The news was reported by Parks Associates.

The sales of the Apple TV were overshadowed by Roku, Google, and Amazon sales. Roku keeps on being the most famous brand in terms of streaming media device.

Roku represents 34 percent of units sold. Google and its Chromecast were responsible for 23 percent sales. Amazon's Fire TV was the third choice, while Apple came in fourth.

In 2013, the Apple TV was the third most popular streaming media device. However in 2014, it fell behind the recently introduced Fire TV and Fire TV Stick.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Regarding the matter of continuous use, Roku devices are obviously at the highest point.

From the article "Apple TV Sales Rank Fourth in US Streaming Device Market" by Ahmed Humayun.

Previously In The News

Going Deep: Can 360 Imaging Take Off?

At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of pu...

Why Amazon is spending so much to rival Netflix

“Content is a difficult enough business to turn a profit, but Amazon’s key advantage is that its business is so incredibly diverse. From Amazon Studios to Amazon Web Services to its retail operations,...

The Home Appliance Renaissance

Finally, another contributing factor to the in-home renaissance is the growth of smart-home adoption. According to Parks Associates, 19 percent of U.S. broadband households plan to buy a smart major a...

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual di...