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Apple TV struggling to keep up with Amazon Fire TV sales

August 25, 2015

streaming devices

Some new research indicates that Apple TV has fallen from grace, at least when it comes to streaming media boxes over in the States.

Apple, Amazon, Google and Roku dominate almost the entire market over in the US, according to the latest figures from Parks Associates – spotted by Digital Spy – with the big four holding an 86 per cent stranglehold when it comes to streaming media hardware.

However, Apple has fallen into fourth place in terms of unit shifted, behind Amazon which is now in third position. Roku is the market leader carving out 34 per cent of all streaming media devices sold in America, followed by Google which is considerably behind in second place on 23 per cent.

Barbara Kraus, Director of Research at Parks Associates, commented: “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.

From the article "Apple TV struggling to keep up with Amazon Fire TV sales" by Darren Allan.

Previously In The News

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted. “Almost 52 percent of iPh...

What The Future Of Smart Home Voice Control Looks Like

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VR Headset Market Developing: Survey

“VR is an immersive experience, and more is better for gamers — more immersion, better sound, better graphics, and more players,” Kraus said. “The mass market is more likely to adopt mobile VR, which...

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