Register

I agree with the Privacy Policy

In The News

Apple TV struggling to keep up with Amazon Fire TV sales

August 25, 2015

streaming devices

Some new research indicates that Apple TV has fallen from grace, at least when it comes to streaming media boxes over in the States.

Apple, Amazon, Google and Roku dominate almost the entire market over in the US, according to the latest figures from Parks Associates – spotted by Digital Spy – with the big four holding an 86 per cent stranglehold when it comes to streaming media hardware.

However, Apple has fallen into fourth place in terms of unit shifted, behind Amazon which is now in third position. Roku is the market leader carving out 34 per cent of all streaming media devices sold in America, followed by Google which is considerably behind in second place on 23 per cent.

Barbara Kraus, Director of Research at Parks Associates, commented: “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content.

From the article "Apple TV struggling to keep up with Amazon Fire TV sales" by Darren Allan.

Previously In The News

CONNECTIONS 2022 Conference is Back on October 20th

Did you know that by the end of 2025, approximately 93% of US households will have a broadband subscription, either fixed or mobile? Join leading industry executives and analysts at Parks Associate...

The Last CONNECTIONS 2022 Conference for The Year Is November 10

Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...

This week’s TV: Amazon beats Netflix, ‘Little America’ returns, and Reba gets some love

"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...

Disney Plus ad-supported tier not supported on Roku

Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...

‹
1
2
...
656
657
658
659
660
661
662
663
664
665
›