Providing market intelligence for more than 35 years

In The News

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base, marking the first time that any service had eclipsed Netflix in the United States. 

From the article, "Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023" by Matt Tamanini.

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...