Providing market intelligence for more than 35 years

In The News

Apple Unveils A More Powerful Apple TV, Shipping In October

Alongside support for apps and games and Siri, the Apple TV ships with a new remote that includes physical buttons, motion controls support, and a glass touch surface at the top.

But its the new remote that’s making gaming so interesting on the new device – with Wii-like motion controls and support for multiplayer gaming, players can do things like swing the remote to bat a baseball, for example.

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable battery lasts 3 months per charge.

The promise of an App Store and gaming support has led some analysts to already predict that Apple TV would have meaningful impact on Apple’s bottom line. For instance, J.P. Morgan recently estimated that Apple could sell 24 million units of the new Apple TV in 2016.

This revamp – Apple TV’s first notable refresh since the current design was unveiled in late 2010 – could move the device further up the chart in terms of connected TV device sales, as well, where it has been lagging. A Parks Associates report from August stated that Roku led streaming media device sales in 2014, followed by Google and Amazon, then Apple TV.

From the article "Apple Unveils A More Powerful Apple TV, Shipping In October" by Sarah Perez.

Previously In The News

ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...

Parks: Antenna-Only TV Households Are 15% of Broadband Households

Parks also found a coincident decrease in pay-TV subscriptions and an increase in Internet-only video subscriptions in antenna-only households. “Pay-TV subscriptions have dropped each year since 20...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

It’s Playball for MLB and Facebook

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed...