Providing market intelligence for more than 35 years

In The News

Apple Watch mHealth functionality limited

Parks Associates expects Apple will sell between 15 million to 20 million Watch devices in 2015. The "wild card," notes the research firm, is potential demand in Asia, particularly in China, where Apple products have become very popular, writes analyst Harry Wang, in a blog post.

Vendors are scrambling to make headway in the mHealth wearables sector. Just last week, LG announced its first 4G LTE-enabled smartwatch wearable, called the LG Watch Urbane LTE. It features all the communication functions of a smartphone in a metal wristwatch form factor.

From the article "Apple Watch mHealth functionality limited" by Judy Mottl.

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...