Providing market intelligence for more than 35 years

In The News

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates.

However, none have risen to the same level of success, and even Pokémon Go was "successful mainly because of its tie-in to the extremely popular Pokémon brand, as well as its core gameplay elements," she told TechNewsWorld.

The question is whether this game could be too ambitious for today's AR technology.

From the article "AR in Harry Potter Game Is Next Best Thing to Real Magic" by Peter Suciu.

Previously In The News

Blue Cash Preferred Card Adds Streaming and Transit to Rewards

The card's 3% rewards rate on transit-related spending is matched by some other cards, including the Wells Fargo Propel American Express Card. But its 6% bonus rate on select U.S. streaming services l...

What Shifting Data Use Means for Pay-TV and Video Services

As changes in the pay-TV industry continue to disrupt traditional providers, organizations will begin to incrementally establish a new data-centric culture. In large, established organizations, cultur...

Comcast, Walmart in Talks to Develop and Distribute Smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

HBO Max Is Finally Coming to Amazon Devices

Amazon and Roku together control more than 70% of the streaming-media player market, according to industry researcher Parks Associates. From the article "HBO Max Is Finally Coming to Amazon Devices...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive