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In The News

Are There Local YouTube Stars?

May 13, 2015

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,000 U.S. broadband households it studied have trouble with their wireless network, and more than half would be happy to to use a wired solution to fix that. The study, I should note, was sponsored by the Multimedia over Coax Alliance (MoCA).

Parks research discovered that in the problem group, 87% have experienced slow connections or dead zones, and 63% still are. That equates to 15 million households. Put that on top of all the Web ads seen by nobody and it would seem, that’s a significant number of unreceptive (literally) customers.

From the article "Are There Local YouTube Stars?" by P.J. Bednarski.

Previously In The News

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DV...

Honeywell and Lowe's to keynote Smart Energy Summit: Engaging the Consumer

Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

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