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Are There Local YouTube Stars?

May 13, 2015

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,000 U.S. broadband households it studied have trouble with their wireless network, and more than half would be happy to to use a wired solution to fix that. The study, I should note, was sponsored by the Multimedia over Coax Alliance (MoCA).

Parks research discovered that in the problem group, 87% have experienced slow connections or dead zones, and 63% still are. That equates to 15 million households. Put that on top of all the Web ads seen by nobody and it would seem, that’s a significant number of unreceptive (literally) customers.

From the article "Are There Local YouTube Stars?" by P.J. Bednarski.

Previously In The News

Mobile Wallets & Passing 100 Million Users

Twenty percent of all smartphone owners already used at least one mobile location service or mobile wallet in 2013, according to the Parks Associates study Transforming Commerce: Mobile Wallets and...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

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