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In The News

Are There Local YouTube Stars?

May 13, 2015

TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,000 U.S. broadband households it studied have trouble with their wireless network, and more than half would be happy to to use a wired solution to fix that. The study, I should note, was sponsored by the Multimedia over Coax Alliance (MoCA).

Parks research discovered that in the problem group, 87% have experienced slow connections or dead zones, and 63% still are. That equates to 15 million households. Put that on top of all the Web ads seen by nobody and it would seem, that’s a significant number of unreceptive (literally) customers.

From the article "Are There Local YouTube Stars?" by P.J. Bednarski.

Previously In The News

That's Life: Sick Of Commercials And Fickle About Online Services

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a r...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

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