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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.

The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of subscribers switch their service once they subscribe.

From the article "As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service" by Luke Bouma."

Previously In The News

Virtual Reality Forecast: 8% of Millennials Plan to Buy Headsets This Year

Young adult Millennials have been the primary early adopters of new connected consumer electronics (CE) products and service, and that’s the case when it comes to virtual and augmented reality (AR/VR)...

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by...

J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV

The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now. Just over a year ago, Parks Associates forecast that OTT vide...

Parks: Internet-Connected Entertainment Devices Now in Close to 75% of U.S. Homes

Internet-connected entertainment devices rose 11% since 2015, according to new market data from Parks Associates. The number of U.S. broadband households that make use of at least one Internet-connect...

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