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As iPhone 6S launches, a new Apple TV and iPad Pro steal the show

September 09, 2015

But the market has radically changed since the arrival of the previous Apple TV box, the all-time leader with 25 million units sold over its lifetime. Roku (10 million units sold as of last year) is a strong player in this area, while Google has made significant inroads with its Chromecast, a $35 stick that plugs into the back of a television for instant access to online videos from the likes of YouTube, Netflix and HBO Now. Amazon has been aggressive, launching both the Fire TV streaming box and the $39 Fire TV Stick.

Apple TV's recent performance has lagged, with US sales slipping to fourth place behind Roku, Chromecast and Fire TV, according to market researcher Parks Associates.

From the article "As iPhone 6S launches, a new Apple TV and iPad Pro steal the show" by Roger Cheng and Shara Tibken.

Previously In The News

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New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

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Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...

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So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

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