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As Over-The-Top Viewing Grows, Those Users Spend More On Video

January 08, 2014

More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional over-the-top video, the research firm said when it released its newest data at the Consumer Electronics Show in Las Vegas this week.
Parks also learned that those over-the-top homes spend more on video in general than other homes – about $67 per month on video, versus $40 on average for all U.S broadband homes. (That figure does not include pay-TV services, though most over-the-top users have pay-TV service).

Services that integrate both transactional and subscription over-the-top video are tapping into this consumer mindset, Parks added. Amazon Prime, for instance, offers a subscription service as well as videos for purchase. About two-thirds of Amazon Prime Instant Video subscribers also use Amazon transactional service, and the amount they spend on rented and purchased videos is rising, Parks said.

From the article, "As Over-The-Top Viewing Grows, Those Users Spend More On Video" by Daisy Whitney.

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

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Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

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Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...

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