Providing market intelligence for more than 35 years

In The News

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explore new value-added services such as bundled entertainment packages as new upsell options,” according to a release.

Also in its report, Parks Associates reported that only 39% of mobile subscribers have made a plan change in the past 12 months, typically either a plan upgrade or a new phone. And the firm said that one-third of mobile customers have not made any changes in their mobile services for more than two years.

From the article "AT&T gooses $45 prepaid plan with cheaper iPhones" by Mike Dano.

Previously In The News

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...