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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

Previously In The News

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People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

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