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Beacons and Smart Homes: It's All About the Value

December 03, 2015

The number of smart home products owned by consumers increased more than 50% over the last year, according to a new study by Parks Associates. Growth is projected to continue, with 43% of U.S. households that have broadband planning to purchase a smart home device in the next 12 months.

But the drivers of those purchases are likely to be practical and priced right.

A different study, by The Demand Institute, found that 88% of consumers see a smart home as being too expensive and only 23% said they had at least one smart device in their home.

From the article "Beacons and Smart Homes: It's All About the Value" by Chuck Martin.

Previously In The News

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Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of t...

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New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

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