Register

I agree with the Privacy Policy

In The News

Behavioral Targeting On Rise Regardless Of Pushback

August 23, 2011

Online behavioral advertising revenue in the U.S. will reach $4.9 billion by December 2011, and grow at a 9.6% compounded annual growth rate to reach $7.1 billion by 2015, according to Parks Associates.

The growth of targeting is being fueled by the adoption of broadband Internet access and mobile smartphones. The analyst firm estimates 68% of all U.S. households will have broadband by the end of this year, increasing to 80.4 million users by 2015.

The Parks Associate report, titled "Trends in Behavioral and Contextual-based Advertising," shows consumers increasingly accept targeted advertising: more than one-third of households with broadband will provide personal information such as age, gender, income, and product preferences to receive relevant Internet ads, while adults 18 to 34 will provide even more personal information to receive meaningful online ads.

From the article, "Behavioral targeting On Rise Regardless of Pushback" by Laurie Sullivan

Previously In The News

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

TV Consumers Spending More On Subscription Internet Video

TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›