Register

I agree with the Privacy Policy

In The News

Behind the Numbers: A Bigger Boat

June 30, 2010

The advanced market should expand to $681 million in 2011 (out of a total $29.6 billion multichannel-provider ad spend that year) and then hit $4 billion in 2014, representing almost 12 percent of the projected multichannel haul for that year, says Heather Way, an analyst with Parks Associates, which surveyed media buyers on their advanced ad spending plans. Parks tracks multichannel video providers because their infrastructure enables advanced ads.

The money projected to flow into advanced ad formats is not new money, Way adds. Advertisers will move some of their traditional TV ad spend to the newer formats. "We are predicting there will be a major shift in advanced TV ads in the next few years, as advertisers want to shift to more targeted TV formats that are relevant and easily targeted," Way says.

From the article, "Behind the Numbers: A Bigger Boat" by Daisy Whitney

Previously In The News

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

TV Consumers Spending More On Subscription Internet Video

TV consumers are spending more for paid, subscription Internet video -- including over-the-top TV services. Parks Associates says that for the average U.S. broadband consumer, spending has climbed...

‹
1
2
...
33
34
35
36
37
38
39
40
41
42
›