Register

I agree with the Privacy Policy

In The News

Behind the Numbers: A Bigger Boat

June 30, 2010

The advanced market should expand to $681 million in 2011 (out of a total $29.6 billion multichannel-provider ad spend that year) and then hit $4 billion in 2014, representing almost 12 percent of the projected multichannel haul for that year, says Heather Way, an analyst with Parks Associates, which surveyed media buyers on their advanced ad spending plans. Parks tracks multichannel video providers because their infrastructure enables advanced ads.

The money projected to flow into advanced ad formats is not new money, Way adds. Advertisers will move some of their traditional TV ad spend to the newer formats. "We are predicting there will be a major shift in advanced TV ads in the next few years, as advertisers want to shift to more targeted TV formats that are relevant and easily targeted," Way says.

From the article, "Behind the Numbers: A Bigger Boat" by Daisy Whitney

Previously In The News

DLNA Releases New Guidelines for Viewing Subscription TV Content on Multiple Home

The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines and announced that DLNA Members can begin certifying products to the specifications in September. The...

Pay-TV Clients in Western Europe May See VoIP Added to Service

Because coverage has increased 80 percent over the last year, it has become increasingly likely that Pay-TV subscribers in Western Europe, will have access to multi-screen services; according to ne...

The Apple TV is lagging behind its biggest rivals

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the researc...

‹
1
2
...
38
39
40
41
42
43
44
45
46
47