Providing market intelligence for more than 35 years

In The News

Betting big on local TV

Still others have eschewed cable subscriptions in favor of less expensive content providers such as Netflix, Hulu and Amazon Prime, all of which now boast original programming. (In fact this year, for the first time, none of the four major networks won a Golden Globe for television programming, but Amazon and Netflix did.) CBS now offers a dedicated app making its programming available for a fee without requiring a cable TV subscription and HBO’s HBO Go service will also be available as a standalone streaming service starting in April. (A recent survey by Dallas-based international marketing firm Parks Associates found that a projected 7 million cable subscribers would drop cable entirely in favor of the HBO streaming service.) And, upping the ante, DISH Network has released a $20 per month streaming-only service called Sling TV that offers a basic package of 12 channels, including ESPN, CNN, TNT, HGTV, The Food Network and The Disney Channel. (But Sling TV doesn’t include any network TV or local affiliate programming.)

From the article "Betting big on local TV" by Richard Foster.

Previously In The News

UK Wearables Market Second In Europe

"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...

WD Debuts My Passport Studio Portable Drives For Mac Computers

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB (terabytes) of data by 20...

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

We compare two major analyses of 2016 digital health funding, note a tender opportunity and an award in UK, and two more chapters of the Theranos Story. The ActiveProtective CEO responds to Reader and...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...