Register

I agree with the Privacy Policy

In The News

Blip.tv Closes $10.1M Funding Round

May 19, 2010

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to research released this week by Parks Associates. The report attributed the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

Younger consumers are proving particularly receptive to targeted ads -- creating openings for cross-platform ads and other opportunities for advertisers, according to the international research and consulting firm.

According to Parks Associates, over 50% of heads-of-household 25-54 watch online video at least weekly, and the percentage jumps to 75% for ages 18-34.

From the article, "Blip.tv Closes $10.1M Funding Round" by Gavin O'Malley

Previously In The News

Nearly 50% of U.S. smartphone users consider 4G/LTE access very important when choosing a mobile service provider

Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to interna...

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...

First Roku CMO Aims to Keep Message Simple in Critical Year

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for stre...

Apple’s Siri: Loved, But Underused

Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...

‹
1
2
...
12
13
14
15
16
17
18
...
41
42
›