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Blip.tv Closes $10.1M Funding Round

May 19, 2010

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to research released this week by Parks Associates. The report attributed the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

Younger consumers are proving particularly receptive to targeted ads -- creating openings for cross-platform ads and other opportunities for advertisers, according to the international research and consulting firm.

According to Parks Associates, over 50% of heads-of-household 25-54 watch online video at least weekly, and the percentage jumps to 75% for ages 18-34.

From the article, "Blip.tv Closes $10.1M Funding Round" by Gavin O'Malley

Previously In The News

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

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Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

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