Register

I agree with the Privacy Policy

In The News

Blockbuster: Online Video Ad Revenue To Top $1.3bn

May 17, 2010

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

The new research supports other findings by Parks, which indicates that large percentages of consumers -- especially younger consumers -- have yet to form a strong opinion regarding targeted advertising.

"Indifference indicates consumers can be won over by new advertising strategies, provided these messages are designed well, with truly relevant content," said Heather Way, research analyst, Parks Associates. "Also, the younger age groups are more receptive to the concept of targeted advertising, and advertisers place a premium on the ability to reach these demographics."

From the article, "Blockbuster: Online Video Ad Revenue To Top $1.3bn" by Gavin O'Malley

Previously In The News

Internet phone connections grow more popular

This was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provid...

Come Together

Kurt Scherf, vice president of research at Parks Associates, a Dallas technology consultant, said that for now it is mainly music that will attract consumers to media-convergence products. "We se...

Home Networking Gaining Mass Acceptance

A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

‹
1
2
...
11
12
13
14
15
16
17
...
46
47
›