Register

I agree with the Privacy Policy

In The News

Blockbuster: Online Video Ad Revenue To Top $1.3bn

May 17, 2010

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history.

The new research supports other findings by Parks, which indicates that large percentages of consumers -- especially younger consumers -- have yet to form a strong opinion regarding targeted advertising.

"Indifference indicates consumers can be won over by new advertising strategies, provided these messages are designed well, with truly relevant content," said Heather Way, research analyst, Parks Associates. "Also, the younger age groups are more receptive to the concept of targeted advertising, and advertisers place a premium on the ability to reach these demographics."

From the article, "Blockbuster: Online Video Ad Revenue To Top $1.3bn" by Gavin O'Malley

Previously In The News

Online Video Via TV Is Rising

This year, 56% of smart TV set owners have accessed some video via a Net connection, according to media research firm Parks Associates. The number is up from 40% two years ago. Overall, Internet-con...

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

‹
1
2
...
20
21
22
23
24
25
26
...
44
45
›