Providing market intelligence for more than 35 years

In The News

Blue Cash Preferred Card Adds Streaming and Transit to Rewards

The card's 3% rewards rate on transit-related spending is matched by some other cards, including the Wells Fargo Propel American Express Card. But its 6% bonus rate on select U.S. streaming services leads the industry, according to U.S. News data. Qualifying streaming services include Netflix, Hulu, HBO Now, NBA League Pass and Pandora. Since 2016, households have spent an average of less than $8 a month on streaming services, according to data from market research firm Parks Associates.

From the article "Blue Cash Preferred Card Adds Streaming and Transit to Rewards" by Ben Luthi.

Previously In The News

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...

75% Of Security Sales Include Smart Home Devices, Says Study

More than 90% of security dealers offer some form of interactive service and 75% of security sales overall include at least one smart home device, according to the study by Parks Associates. “The m...

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...