Providing market intelligence for more than 35 years

In The News

BMW’s Vision For A World Of Connected Cars

The connected car is already a reality. General Motors was the first to introduce a telematics system in the 1990s with the introduction of OnStar, which allowed drivers to call for roadside assistance from their vehicle. Since then the market has exploded with connected car features and experts say it’s just the tip of the iceberg.

Market intelligence firm Parks Associates estimates that 30% of car owners can connect their phone to their car to make phone calls. Almost all new cars offer connectivity with at least phones, and usually external Internet services at least as an option.

From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.

Previously In The News

Warner Bros. Discovery Is Built for the Streaming Wars – If It Can Shed Legacy Baggage: Analysis

“Hypothetically a new combined entity will be a stronger competitor,” Parks Associates analyst and director of research Paul Erickson told TheWrap. “HBO Max on its own merits is already breaking into...

Streaming Plays Nicely With Cable VOD, Netflix Is New Norm

Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...

40% Already Use Voice Recognition Software, 70% Satisfied With It

Almost half (40%) of smartphone owners already use voice recognition capabilities from Apple’s Siri, Google Now or Microsoft Cortana, according to a 10,000-person survey of broadband households conduc...

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell,...