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Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

December 03, 2014

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of research for Parks: “Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44, The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.”

From the article "Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix" by P.J. Bednarski.

Previously In The News

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This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

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