Providing market intelligence for more than 35 years

In The News

Broadband’s Growing Role In Connected Health Solutions

According to Parks Associates, about 80 percent of caregivers in U.S. broadband households spend more than an hour a day performing their care-giving tasks. And in recent research Parks did with AARP, indicators show that 117 million Americans will need care-giving assistance by 2020, either as care recipients or family caregivers.

The demand for connected health solutions over broadband networks seems clear, but how the market will get there seamlessly is less so.

From the article "Broadband’s Growing Role In Connected Health Solutions" by Laura Hamilton.

Previously In The News

YouTube TV Climbs to Fourth Among US Pay-TV Services

Landing NFL Sunday Ticket was a major factor in YouTube TV’s subscription growth, maintained Eric Sorensen, director for the streaming video tracker at Parks Associates, a market research and consulti...

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from...

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...