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In The News

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates analyst Kristen Hanich on a Connections webcast last week. Broadband penetration increased 5 percentage points -- 12 million homes -- since 2019, when pandemic-driven shifts required workers and students to work from home.

From the article "'Broadband Growth Slowing After COVID-19-Driven Surge: Parks" by Rebecca Day.

Previously In The News

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...

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